Project Overview
Nestor BHP offers certified BHP courses tailored for employees, managers, and business owners. The company is known locally for its practical and professional approach but lacked a strong online presence.
Our mission was to design and implement a modern, SEO-optimized WordPress website that communicates professionalism, supports client acquisition, and positions Nestor BHP as a leader in its field online.
Challenges
- Outdated or absent digital presence
- No SEO structure or tools in place
- Difficulty in reaching new clients online
- Poor mobile usability
- Lack of integration with digital tools (analytics, webmaster, etc.)
Our Approach
1. Discovery & UX Planning
We identified key client needs and created a content and navigation structure that’s simple, intuitive, and tailored to small and medium-sized business users.
2. WordPress Website Development
- Clean, trustworthy, and local-professional design
- Responsive, mobile-friendly layout
- Structured offer pages: training, consulting, on-site audits
- Quick contact tools and custom forms for inquiries and sign-ups
3. SEO & Visibility Strategy
- Setup and integration of essential SEO tools:
- ✅ Google Business Profile
- ✅ Google Search Console
- ✅ Google Analytics
- ✅ Bing Webmaster Tools
- SEO-friendly content with keywords like “Szkolenia BHP Ełk“
- Metadata optimization and alt-tagged visuals
- Local optimization using structured data and NAP citations
4. Results & Positioning
Thanks to the integrated SEO work and local optimization, the website quickly rose to the first position in Google for the most important keywords related to BHP training in Ełk.
