Collaborators:
VisualArtCo — Creative Direction & Visual Consulting & Video Montage
Our IT Company — AI Video Generation & Technical Execution
Overview
Solitary, a doom-heavy metal band with a cult following, wanted a music video that matched their raw, immersive, and emotionally intense sonic identity. Rather than follow traditional production routes, they approached our IT company to explore the use of cutting-edge AI video generation tools to bring their vision to life in a way that was both cost-efficient and creatively unrestrained.
Challenge
Traditional music video production for bands in niche genres often faces obstacles like limited budgets, time constraints, and the need to visually communicate complex emotional themes. Solitary needed a visually intense, atmospheric, and symbolic video that aligned with the aesthetic of doom metal: slow, heavy, bleak, and otherworldly.
Key challenges included:
- Capturing the haunting mood of the track without live actors or elaborate sets
- Keeping the budget low without compromising creative impact
- Experimenting with AI tools not typically used in heavy metal music production
Our Approach
1. Vision Alignment & Moodboarding
We began by working closely with the band to define the tone, color palette, and narrative symbolism that best represented the song. Keywords like decay, void, ritual, and isolation were translated into a visual moodboard.
2. Tool Selection & Experimentation
After reviewing several platforms, we selected AI video generation tools that offered:
- Text-to-video synthesis
- Image-to-video morphing
- Integration with music and beat-based scene changes