Client: Easyvoipcall INC
Industry: VoIP Telecommunications – Wholesale
Solution: Custom CRM system with Laravel for Account Managers
Goal: Simplify access to real-time routing data, rates, customer reports, and optimize wholesale VoIP traffic sales
📘 Project Overview
Easyvoipcall INC, a global VoIP provider, specializes in delivering high-quality voice routes to wholesale customers through various trunks — including WHS, CLI, CC, TDM, OTP, and standard wholesale routes. As the business expanded, their account management team required a centralized and intelligent panel to manage customer traffic, pricing, and reporting with minimal friction.
To address this, we developed a custom CRM system built with Laravel, designed specifically for VoIP wholesale operations. The tool empowers account managers with real-time visibility into LCR (Least Cost Routing) rates, customer-specific price lists, export functions, and advanced reporting — making it easier to sell and manage VoIP traffic efficiently.
❗ Challenges
- No unified system for real-time access to routing and pricing
- Manual effort needed to export, update, and share customer rate sheets
- Lack of visibility into trunk types and route classifications (WHS, CLI, TDM, CC, OTP)
- Sales team had to rely on fragmented tools to track balances and route quality
- Time-consuming report generation for traffic analysis and customer review
🛠 Our Approach
We designed a scalable, secure Laravel-based system that includes:
- 📂 Real-Time LCR Rate Viewer: Instantly access latest routing prices per destination and trunk
- ⬇️ Rate Export Tools: One-click download of personalized rate sheets (CSV, XLS) for customers
- 🧾 Customer Traffic Reports: ASR, ACD, minutes, destinations, margin per customer
- 🔁 Route Type Classification: Easily identify route types (WHS, CLI, CC, TDM, OTP) and manage sales accordingly
- 💼 Account Manager Dashboard: All-in-one panel for customer status, balances, notes, and interactions
- 📈 Sales Insights: Visualize top customers, profitable routes, usage trends
- 🔒 Secure Login & Roles: Account-based access control for team members with restricted views
✅ Key Outcomes
- 🔹 Improved Sales Performance – Account managers gained instant access to rates and traffic insights
- 🔹 Time Savings – Reduced manual labor for rate distribution and reporting by over 70%
- 🔹 Data-Driven Decisions – Advanced reporting led to better sales targeting and pricing strategies
- 🔹 Streamlined Operations – One central CRM for managing customers, routes, and performance
- 🔹 Competitive Edge – Real-time LCR visibility allowed faster response to rate fluctuations
