A modern, parent-friendly website supporting early education and communication
Client: Promyk – Non-public Kindergarten and Nursery
Location: Ełk, Poland
Website: promyk.elk.pl
Industry: Education · Early Childhood
Technology: WordPress CMS
Scope of Work: Website redesign, UX/UI, SEO, mobile optimization, blog, gallery, forms, secured documents, Google tools
🏫 Project Overview
Promyk is a trusted private kindergarten and nursery in Ełk, Poland, with a strong local reputation and many years of experience. The goal of the project was to create a modern, accessible website that reflects the care and professionalism of the facility while offering parents easy access to up-to-date information.
🔍 Challenges
- Outdated website design and lack of mobile responsiveness
- Disorganized content, difficult to navigate
- No blog or visual content reflecting the day-to-day life of the facility
- No digital access to recruitment or document downloads
- No Google integrations for analytics or local visibility
🛠️ Our Approach
We completely rebuilt the website using WordPress, designing it to be both inviting and highly functional for parents. The structure and tone were tailored to reflect warmth, trust, and accessibility.
Key Features Implemented:
- 📱 Responsive design – seamless experience across devices
- 🖼️ Photo gallery – showcasing daily life and special events
- 📝 Blog – sharing updates, announcements, and advice for parents
- 📄 Password-protected document section – downloadable forms and documents for parents and staff
- 📬 Online contact and recruitment forms – streamlined communication and applications
- 🔍 Local SEO optimization – high visibility in Google for relevant search terms in Ełk
- 📊 Integrated with Google Analytics, Search Console, and Google Business Profile
📈 Key Outcomes
- #1 ranking in Google for local terms like “kindergarten Ełk” and “nursery Ełk”
- Increased traffic from mobile users and longer session durations
- High engagement with blog posts and photo galleries
- Parents actively use online forms and document access
- Easy content management through the WordPress admin panel
